The answer is simple. Your business should be where the consumers are. A number of businesses have suffered the ill fate of neglecting
the importance of having a website and going online - only to see their competitors make that crucial first move and surge ahead of them. As already stated through numbers,
almost half the world’s population is online already. You don’t want to lose out on unlocking the immense business potential that the internet holds. If you are still having doubts
about spending that extra bit on getting a website for your business, here are a few reasons that would convince you:
1. Cost effective
Website design is a one – time capital investment. Once done, you only need to renew your domain name and storage, which would cost a fraction of your overall revenue.
Once the website is designed and developed, it would be accessible to billions of users and devices worldwide at the click of a button. Compare that, with the traditional marketing and sales channels,
where you either have to depend upon word of mouth publicity or regularly invest substantial amounts in advertising through print and electronic media. It may not produce instant results, as it will take
time for traffic to build up, but it costs next to nothing and the results are worth every cent.
To put it straight – no advertising channel can match the reach of a website. You can get hundreds and thousands of pamphlets and leaflets distributed but they get a very limited time to make an impact.
When people hear about your company and are willing to do business, there is every chance they would first like to do their research online before they avail your services or buy your product. Furnishing basic information
(corporate address, directions, map, product catalogue, etc.) on your website would go a long way in establishing your credibility as well as converting leads to customers.
Potential customers who want to connect with you might not have your contact details handy. In this age of Google, people often rely on its search powers to dig out information they want. Having a website
will give them your contact details and they can initiate a communication via e-mail, phone or chat. A proper online communication channel thus gives you the power to draw customers towards you rather than reaching out to them all the time.
On the other hand, if your business does not have online presence, the customer is more likely to look out for the next guy rather than fret about wasting time digging your contact information.